OTT Platforms and the Change to Free Content

Recently, the OTT market has shown remarkable growth.

People can now watch various genres of content anytime and anywhere.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

Let’s examine the background of OTT and the rise of free services.

What is the origin of OTT platforms?

OTT started as an internet-based alternative to traditional broadcasting.

As content became available through portable devices,

more people started using these services.

As outdoor activities decreased during COVID,

streaming consumption surged.

Pros and cons of OTT usage

OTT allows users to watch what they prefer on demand.

Each service offers unique original content.

There are also some limitations.

Rising subscription prices and extra payments for certain content can be disappointing.

User sensitivity to pricing continues to grow.

What is ad-supported streaming?

Free platforms allow viewing in return read more for advertisements.

Users can watch movies and shows without financial burden.

FAST services are becoming more popular.

Both users and providers benefit from the ad model.

Growth reasons of FAST services

FAST represents a growing streaming movement.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New ad-supported services are expanding globally.

More genres mean broader appeal.

In conclusion

Users seek alternatives as OTT pricing increases.

Exploring options helps match personal needs.

The future of streaming looks promising.